Mobile Sales App
Redefining user experience
An app for agents & dealers to perform a customer registration, bill payment, change plan as well as to track transaction.
Understanding the pain points
To understand the problem is to identify them by looking at user’s experience that causes frustration, emotional discomfort, irritation or hassle and Empathy Map is one of the methods that could help us understand user’s pain points successfully.
I have to wait for each page to load
Waiting time
I don’t like that we have to go back so many times.
Journey disruptions
Overwhelming menu and dashboard.
Misunderstanding the icons
Current high level view of user journey
Understanding the user’s journey – their feelings, motivations and experiences – will help us tremendously to design an experience that guides them towards meeting their need.
Improvement below based on feedback from floor
1
Duplicate screen are removed
Reduce number of screens
2
More intuative sequences
Guided path by showing the relevant menu
3
Easy access to ticketing
Holistic view on ticket system
4
Reduce cluttered visual
Remove icons, replaced with copy