Ikram Faidzal

Product Design Lead.
Currently based in Bangkok, Thailand.

UX Strategy

Before hitting colors and pixels, the first thing that I would do is to understand what are the problems that I need to solve by using Design Thinking methodology and user-centered approach. It starts with the users and end with solutions that will be tailored to individual needs.

1. Understand
Make sense and learn about the problem.

2. Emphatise
Gain deep understanding of intended user’s experience.

3. Define
Analyse collected data and identify a user’s need to address with design solution.

4. Ideate
Diverge on a large quantity possible ideas that could evolve into solutions.

5. Prototype
Develop some of the ideas into tangible objects.

6. Test
Evaluate finished objects with users and collected input for improvement.

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