Ikram Faidzal

Thoughtful, Pragmatic & Strategic

Product Design leader who has obsession over design strategy to execution.

14+ years of UX leadership across Southeast Asia, spanning B2B, B2C, eCommerce, and Telcos. From startups to orgs with 60+ designers and 20M+ MAUs, I’ve led 0-1 design experiments and scaled strategy.

Experience

Talk

Mentorship

LinkedIn

• I’m available for work

Design that sells, design that sticks

I craft digital experiences that don’t just look good. They convert, retain, and grow your business.

Book free consult →

I’m in the middle of updating the site. Changing from light to dark mode in staggered phase.

Creation.

Portfolio.

More

LINE

Shaping UX strategy and future experience directions for LINE Shopping

Case study In Progress

Digi

Redesigning the entire digi.com.my with guided experience for clarity and conversion

Impact

10%↑

Increased in AOV

44%↑

In MCR

Password on CV

SEEK

Simplifying transitional commercial model through research and iteration

Impact

65%↑

Click-through rate

22%↑

Users adoption

Password on CV

Experiences.

🇹🇭 LINE

2022

UX Design Lead


🇲🇾 SEEK Asia

2021 – 2022

Regional Product Design Lead


🇮🇩 Smartfren Telekom

2020 – 2021

Head of Digital Product UIUX


🇲🇾 Digi Telecommunications

2017 – 2019

Specialist, UIUX


🇲🇾 11street

2015 – 2017

Manager, UIUX Design


🇲🇾 Extreme Broadband

2014 – 2015

Senior Web Designer


🇲🇾 Creative Eleven

2011 – 2013

Co-founder & UIUX Designer


🇲🇾 MC Adventura

2010 – 2011

Web Designer & Frontend Dev

Experiences.

🇹🇭 LINE

UX Design Lead

2022


🇲🇾 SEEK Asia

Regional Product Design Lead

2021 – 2022


🇮🇩 Smartfren

Head of Digital Product UIUX

2020 – 2021


🇲🇾 Digi

Specialist, UIUX

2017 – 2019


🇲🇾 11street

Manager, UIUX Design

2015 – 2017


🇲🇾 Extreme Broadband

Senior Web Designer

2014 – 2015


🇲🇾 Creative Eleven

Co-founder & UIUX Designer

2011 – 2013


🇲🇾 MC Adventura

Web Designer & Frontend Dev

2010 – 2011

Talk.

Invite me

Thoughts.

Stalk

  • My everyday “bites”

    August 5, 2025
  • Predictive navigation through behaviour

    May 8, 2025
  • User vs Customer vs Consumer

    December 24, 2024

Kind people.

One of his greatest strengths is his ability to foster open communication. He created a space where I felt safe sharing ideas and growing as a designer. His guidance in helping me and the team understand the bigger picture and product goals especially through his seamless communication with senior management was invaluable.

Faidzal is a master of presentations, design workshops, and selecting the right methodologies for different design challenges. His expertise made our design processes more structured and impactful. Beyond his technical and strategic skills, he was incredibly understanding, respected each person’s working style, and always trusted in our team’s values.

Haeji, Senior Product Designer at LINE


He tries to assist his team from project basis to well-being. I never feel more supported when I was reporting to him. I feel safe exploring the creative path and even if I did a mistake, I know he will be there advising and guiding me to improve my design solution. He is a leader that the team can rely on and that is what makes him an amazing leader. On top of that, his effort toward the team and the business have been recognised several times by the company and the whole Product and Design team specifically.

Nuriy, Product Designer at SEEK Asia


Faidzal is such a nice person to have around. He is not only a great colleague but also a very good UIUX expert with valuable experience. He is an excellent leader to lead his team to perform at a prestigious level. He is also very creative, hands-on, and organized. He is the guy to go to when you need help with UIUX or any creative-thinking digital products and is always open to discuss ideas and suggestions with a big smile.

Hoyong Lee, Chief of Digital Product at Smartfren Telekom

 

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