This is my phone’s home screen. When I swipe down, Siri knows
- Which apps I open frequently,
- What time of the day I use them,
- Where are when I use.
It changed how I navigate around. Less frequent I spent time swiping left and right to find apps. Simply swipe down and the “phone” knows which apps I want to use/visit given the time of the day.
My take on this:
- The way users navigate has changed, shaped by AI. This shift due to the rise of short-form and algorithm-driven content. Less about having full-fledged, well-designed information architecture (IA). It’s about having predictive navigation through behaviour and embedding it into the content.
- Though, don’t get me wrong, users probably would still appreciate having the core navigational structure as a foundation for browsing purposes if they got stuck.
- So, if you’re currently/planning an effort to revamp your IA, consider this technique and embed it into your products/service.
Patricia Reiners✨ shared her insights beautifully on this topic through her podcast. Worth a listen: https://open.spotify.com/episode/5dKhUcubQ2i8ogWfJWF7S1?si=qrfrof_fSdmP92yXTFLFAA&nd=1&dlsi=3f87839ac9c24438
Ikram Faidzal 